We set up a full lifecycle flow system in Klaviyo for a growing e-com brand—and the results were undeniable. Over $38K in flow-attributed revenue in just 30 days. No new campaigns. No added ad spend. Just automation doing exactly what it should.
This case study breaks down how the system was built, which flows actually delivered, and what other brands can learn from it.
The client is a mid-sized online retailer with a diverse product mix—everything from evergreen staples to limited seasonal releases. They were relying heavily on manual emails and discount campaigns to drive sales.
They came to us to make email work harder. We delivered that by building a complete flow strategy that now handles a massive chunk of their revenue.
Campaigns were inconsistent.
Lifecycle gaps were leaking revenue.
There was no post-purchase system.
Too much was manual. Nothing was optimized.
They needed a system that could run itself and close the gaps.
We built 9 conversion-focused flows from scratch, each with a clear role and behavior-based trigger:
Each one was built to do a job—no filler, no bloat.
Because campaigns come and go.
Flows sell while you sleep.
The right flows = repeat sales, higher AOV, better retention, and more efficient ad spend.
Revenue: +$38,900 (flow-attributed, 30 days)
Top Flow Revenue Share: 62% came from just 3 flows
Average Open Rate: 68%
Average Click Rate: 14%
Total Sends: 100K+
🔥 Revenue: $6,000+
450+ orders. Email + SMS combo. Triggered 1 hour post-abandonment with product previews and urgency copy.
📬 Revenue: $3,200
The first-time buyer discount delivered fast. 3-part flow. Strong mobile design. 250+ orders.
💰 Revenue: $4,600
Triggered only if a product was viewed and later discounted. Highest open and click-through rates of any flow.
Even review requests helped re-engage and quietly drive reorders.
Not everything hit. The Abandoned Search flow underperformed—it didn’t show what users had searched or why it mattered. The Thank You flow had great vibes but no second purchase driver.
Lesson: Flows without a clear next step leave money on the table.
Automation Wins
This system didn’t just bump sales—it replaced manual work.
Behavior Triggers Are King
Right message + right time = more orders.
Layering Flows Is Where the Magic Happens
Flows didn’t operate in silos—they reinforced each other.
The Client’s Reaction?
They loved it. Fewer campaigns to manage. More predictable revenue. A system they can trust to scale.
Yes—if you’re running a Shopify store and feel like your email list isn’t doing enough.
Yes—if campaigns are burning you out.
Yes—if you want a scalable foundation for growth.
This strategy works for:
This wasn’t a campaign win. It was a system win. We built the flows once, and they now generate revenue every single day.
Bottom line: flows should be your highest-performing “employee.” They don’t take days off. They just convert.
Want this kind of setup in your Klaviyo account? Let’s talk.
We’ll map the flows, write the copy, build the logic, and tie it all to revenue—so your email system runs itself.